The Head of Content is the visionary that leads the creation and execution of the content strategy for her / his local market.
She / He ensures year around relevant content for the defined audiences, working with the other Media House functions to ensure a holistic content plan for the audiences.
She / He defines the quality standards for the development and production of video content, working with the local creative community to develop and produce strategic long form, serialized formats or single short form videos.
With the end goal of reaching more viewers and engaging them for as long as possible, the content output should appeal first and foremost to key local audiences and when possible also to international viewers.
The Head of Content oversees all content produced and commissioned by her / his team of internal and / or external Producers and Content Specialists
Areas that play to your strengths
All the responsibilities we'll trust you with :
Has a vision of what we want to create and ensures year around relevant content for the defined audiences
Sets quality-, cost efficacy- and creative standards for the development, production and commissioning of content in the market
Identifies top production partners and talent in the local market, that can deliver innovative, state-of-the-art content from editorial to technical perspectives.
Builds and maintains a network of companies, creative professionals, agencies, co-producers and partners within the specific country.
Establishes strategic co-production opportunities with 3rd party broadcasters, platforms and brands.
Oversees execution and production of content in collaboration with Production Management, guiding the local team through the process from concept phase to final delivery.
Serves as the main POC for all Content-related matters, aligning and collaborating regularly with international Red Bull producers and HQ stakeholders, ensuring full transparency regarding project status and timelines.
Identifies and develops new story angles for existing projects, genres and recurring content opportunities (Athlete Projects, Opinion Leaders, Events, Team Presentations, On Premise, Consumption Occasions
Cooperates with the international Red Bull TV Live producers when live events take place in the country.
Your areas of knowledge and expertise
that matter most for this role :