Founded in 1926, Publicis Groupe is now the 3rd largest communications group in the world. Through a powerful alchemy of creativity and technology, we are driving business transformation across the entire value chain.
Publicis Commerce is our brand dedicated to the development of eCommerce offer for international and local Clients from CPG, consumer electronics, retail, luxury and finance industry.
It provides the services of consumer research in commerce environment, design, production and audit of eCommerce content, omnichannel platform development as well as traffic generation and sales optimization.
As Junior eCommerce Strategist you conduct research, gather data, and craft recommendations for eCommerce presence of agency’s Clients.
If asked what interests you the most : shopper’s mind or algorithm of retailer’s search engine you answer : Both! , that position is definitely for you.
What will you do?
Use internal agency methodologies, frameworks, and tools to gather and analyze shopper, market, and competitive data
With help of eCommerce Strategy Lead and your more experienced colleagues, you will create eCommerce content recommendations and plan communication for global brands on category and product levels, in many different markets / geographies
Analyze inherent marketplaces / e-retailers functionalities and services and advise how to use them to optimize relevant KPIs on the path to purchase
Closely cooperate with eCommerce Design and other departments to make your recommendations implemented
Present your findings and strategic recommendations in front of the Client
Take part in pitches and tenders to win new Clients and accounts (we have some experience in that)
To enjoy and succeed in this role, we believe you should :
Like to ask Why? and What for?
Know how to pose a hypothesis and how to defend your thesis with researched arguments
Be capable of thinking analytically and in a structured way
Be not afraid of simple statistics and able to draw conclusion based on available numeric data
Like to learn and share your knowledge and take great care of expressing your story in precise, concise and understandable way
Moreover we believe you must have :
At least some previous experience with digital-related projects
Fluency in spoken and written English
Fluency in PowerPoint
Understanding of basic concepts of marketing and sales : think consumer decision journey, brand positioning, shopping mission, share of shelf, ROI, conversion, price elasticity
It would be great if you had :
Previous work experience in eCommerce or digital-related environment (agency, service provider, consultancy, etc.)
A tested ability to effectively work and communicate in a remote work setup
Basic knowledge or interest in User Experience and Information Architecture design
A general understanding of global eCommerce landscape and eRetail trends