Senior Marketing Manager
SAS Institute Inc
Poland, Warsaw
5 d. temu

Responsibilities :

  • Leads marketing activities designed to accelerate revenue and productivity in Poland through an integrated approach aligned to the focus areas of the business unit, industry, country or initiative.
  • Develops and executes integrated marketing campaigns which are comprised of lead generation, lead acceleration, awareness, and retention elements intended to maximize a multi-
  • channel approach aligned to global marketing strategy

  • Measures and reacts to success metrics, performs actionable analysis and makes data driven decisions to improve outcomes and ROI.
  • Responsible for operations and logistics of marketing activities, events and / or campaigns in accordance with the go-to-market plan
  • Works closely with Marketing Shared Services and other stakeholders in order to maximize efficiency of the marketing mix within programs and campaigns
  • Works as a key liaison to multiple functions across SAS and communicates about plans and results in an effective and consistent way to all stakeholders involved
  • Knowledge, Skills and Abilities

  • Business administration / management / marketing degree and a minimum of 10 years of marketing experience with 10 years in a B-
  • 2-B field ICT sector is an advantage.

  • Considerable knowledge of marketing concepts including go-to-market, content and communications, digital, social and email strategies and business-to-business acumen
  • Confidence to work in a matrix organization
  • Strong written, verbal, and visual communication skills, with the ability to effectively communicate with a wide variety of audiences
  • Good organizational, project management and facilitation skills and ability to work independently or part of a team local, regional, EMEA and Global team alignment and work on a daily basis with different teams is required.
  • Excellent understanding of marketing communication concepts and sound proficiency in key internal and external software applications
  • Strong copy writing, proof reading and editing skills
  • Others

  • Fluent in English for both verbal and written communication
  • Previous experience in multi-cultural environment is an asset.
  • Previous experience in a matrix organization is an asset.
  • With SAS you are boosting your career as you have the chance :

  • to work for one of the most innovative companies in the global market as SAS is a leading company in Analytics and Artificial Intelligence, providing innovative solutions to the business
  • gain experience in working in EMEA and Global teams for planning marketing campaigns
  • Furthermore, SAS ranks in top position as a Best Place to work. We do care of our employees and offer you a friendly working environment

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