The purpose of the Communications Planning Specialist (Director / Associate) role is primarily to lead the communications planning development of a key client.
The role is directly responsible for the holistic communication plan for the client, considering all bought, owned and earned channels to create consumer experiences, with no dead ends .
The Communications Planning Specialist designs and drives activation programs (not just strategies) that improve sales performance of the brand.
The Communications Planning Specialist also provides strategic direction for assigned accounts and should understand all aspects of their client’s business as well as the overall technology / competitive landscape.
The role may run a planning group / team and their responsibility may extend from complete oversight of assigned clients, to staff management and development.
They are also active in the media community sitting on panels and other public opportunities.
The role will also work in partnership with the Strategy community to ensure continuity in driving media upstream and downstream
Job Title :
Job Description :
Jako Communications Planner będziesz :
Żeby móc skutecznie realizować te zadania, powinieneś wykazać się :
Location : Warsaw
Brand : Vizeum
Time Type : Full time
Contract Type : Permanent