Digital Content Marketing Specialist
Wrocław, Polska
‎13 godz. temu
source :

Are you :

  • enthusiastic about translating business needs into solutions that are on the cutting edge of technology and pragmatic at the same time?
  • passionate about solving problems of the digital natives?
  • If you answered YES to any of those, we are looking forward to meeting you.

    Tap.Talent combines the energy and elasticity of a startup with professionalism of a big company that attracts the best talents.

    You will be responsible for :

  • preparing and executing digital & social media strategy for three brands & integrating digital activations in broader marketing plans to support key business objectives,
  • preparing a strategy and ensuring strong execution of campaigns across various media - email campaigns, nurturing campaigns, landing pages, social media, paid media, paid and organic search,
  • publishing & engaging with consumers : developing, adapting & posting content, monitoring conversations and managing responses in social platforms,
  • defining processes for campaigns to ensure they are instrumented correctly (e.g., redirect links, referral sources, funnel flow, etc.
  • to enable full-view reporting and optimization,

  • Analyze content marketing metrics and makes changes as needed,
  • Collaborate with other companies to create innovative content ideas
  • driving accurate reporting on performance across campaigns, channels and assets and making recommendations for improvements and adjustments to marketing mix.
  • Your experience and skills :

  • openness, analytical mindset, to-do approach with focus on finding solutions, innovation & creativity in a dynamic environment, copywriting skills will be an advantage,
  • 3+ years of proven experience in digital marketing / marketing automation,
  • past responsibility for defining and implementing KPIs, analytics, reporting and related functions, for optimizing campaign performance and conversion with a strong focuson multitouch campaigns with retargeting,
  • great understanding of social media platforms, Google Analytics, SEM, SEO, with an ability to prepare media ad strategy for multichannel campaigns,
  • very good English,
  • ability to work independently and to conduct own projects for several brands.
  • What we offer :

  • regular employment with flexible working conditions based on B2B contract (only)
  • participation in different projects and access to the latest technology, the opportunity of having real impact on ongoing projects.
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