Shell is an active partner in Motorsport for more than 100 years and has a long-lasting commitment to the progress and innovations in the sport (Formula 1, Formula E and several more).
Shell developed strong partnerships throughout the years : Ferrari, Nissan, Ducati, BMW and Hyundai. Our products getting developed, tested and used by the most and best teams in the world.
The motorsport partnership portfolio aims to reflect the energy transition journey Shell is on and the ability to offer cleaner energy solutions.
You will be developing and leading the digital communications strategy working with the various Strategic Partnership managers delivering strong digital communications plans.
You will work with some of the most value brands in the world (e.g. Ferrari) to develop story telling opportunities. You will work with the PR, Media and digital agencies delivering our plans.
Develop digital communications strategy that is based on data driven insights
Identify opportunities to integrate with other functions to drive insights and value (e.g. loyalty)
Work with PR, Media and digital communications agency to deliver content plan and assets
Build an active and engaged Shell Motorsports community that is passionate about Shell’s heritage in Motorsports, its diverse partnerships portfolio, and commitment to the energy transition
Keep our audiences informed on the day to day news from our partners
Onboard and oversee delivery via social media agency
Deliver a balanced content strategy that reflects Shell’s diverse partnerships portfolio :
Encourage cross-partnership activations and Leverage partnership comms assets
Deliver additional content assets at key races / Shell moments outside motorsports
Support brands and products with global and local campaign requests
Advise agencies and production companies how best to showcase the partnerships
Ensure distribution of partnerships content in a timely and effective way either organically or via paid media.
Coordinate asset production and further requirements from the hero content
Utilize Shell Marketing Network to amplify content distribution locally
Leverage partner channels (incl. Drivers) to expand reach.
Connect with ER / PR to maximize value via earned reach.
Improve customer journey thanks to additional tactics such as geofencing re-targeting
Contribute to business growth through lead generation and content / posts that link back to Shell products.
Strong experience with the development of social media strategies and articulation of those strategies with the wider marketing and communication objectives.
Experience with digital analytics, with a demonstrated ability to package up complex data into actionable insights - the ability to tell the story behind the data.
Experience in defining Social Media KPIs relevant to communication objectives and business outcomes.
Understanding of advanced reporting tools : attribution, verification, frequency, etc.
Experience with all types of digital media (mobile, display, search, video, apps).
Experience with real time monitoring of global digital / social media campaigns.
Ability to effectively operate within a fast-paced, constantly evolving, team environment.
A global citizen, with knowledge and experience of multiple markets, social media landscape and agile and nimble on the way to interact with markets.
Possess a strong track record of managing multiple complex projects involving cross-functional teams, external relationships (clients, vendors).
Ability to effectively influence and communicate with all levels of management.
Excellent oral, written communication skills and attention to detail.
Must be customer focused with demonstrated experience providing insight on customer behaviour.
Degree or equivalent, in Marketing or a relevant discipline.
Excellent English (min. C1)
Shell in Krakow sits at the centre of Shell’s global businesses, providing an operational backbone to our essential business functions.
Working in a vibrant community with strong values and a supportive culture, a job at Shell will offer the chance to build a lasting and meaningful career.
As one of 5 Business Operations centres located worldwide, we will give you the chance to interact and work with people across the world, helping to deliver excellent support to business clients and stakeholders.
Shell is an Equal Employment Opportunity Employer of Minorities, Females, LGBT, and Individuals with Disabilities.
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People with disabilities are welcome to apply as we provide reasonable accommodations and assistive technologies for people with diverse disabilities.
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Shell is an Equal Opportunity Employer.