Data Scientist Expert (CRM & Loyalty)
Shell
Krakow, Poland
1 d. temu

Job Description

General Position Definition

  • This role will drive analytics and insights for the Global CRM & Loyalty teams
  • The ideal candidate is passionate about customer analytics - specifically CRM and Loyalty
  • The candidate will have strong quantitative skills (like statistics, mathematics, machine learning) and has applied those skills in solving real world problems in marketing
  • Incumbent is responsible for working on a range of technologies and tools collaborating directly with the marketing stakeholders & other partners
  • Purpose

  • Leverage analytics, data and deep customer insights to identify and execute innovative programs that continually push CRM initiatives to the next level
  • Build and maintain a test and learn roadmap (A / B Testing) and work to continually iterate and optimize CRM efforts in order to increase the effectiveness of all channels
  • Measure impact of customer engagement initiatives across all channels (email, SMS, push notifications, direct mail, etc.
  • and optimize campaign spends

  • Support development of the contact strategy with ad-hoc analysis and projects.
  • Lead the design and development of CRM reporting dashboards; establish templates and processes for regularly sharing out CRM progress and results with key stakeholders
  • Develop and evolve advanced segmentation strategies for targeted campaigns driving incremental revenues
  • Requirements

    Minimum 5-7 years of relevant experience in Marketing / Customer Analytics

    Preferred experience in Retail or E-commerce managing CRM and Loyalty Data

    Good interpersonal communication skills and influencing skills

    Eagerness to learn and ability to work with limited supervision

    Strong experience in specialized analytics tools and technologies (including, but not limited to) :

  • Azure Databricks, Alteryx
  • Power BI, Spotfire or other visualization tools
  • Python, R
  • Working collaboratively across multiple sets of stakeholders business SMEs, IT, Data teams, Analytics resources, etc. to deliver on project deliverables and tasks

    Statistics / Mathematics : Data Quality Analysis, Data identification, Hypothesis testing, Univariate / Multivariate Analysis, Cluster Analysis, Classification / PCA, Factor Analysis, Linear Modeling, Affinity & Association, Time Series

    Company Description

    Shell in Krakow sits at the centre of Shell’s global businesses, providing an operational backbone to our essential business functions.

    Working in a vibrant community with strong values and a supportive culture, a job at Shell will offer the chance to build a lasting and meaningful career.

    As one of 5 Business Operations centres located worldwide, we will give you the chance to interact and work with people across the world, helping to deliver excellent support to business clients and stakeholders.

    Shell is an Equal Employment Opportunity Employer of Minorities, Females, LGBT, and Individuals with Disabilities.

    Thanks to cooperation with Shell you gain :

  • Comfortable working environment : Newly-built modern office with its own canteen, relax rooms, bike & car parking space
  • Yearly bonuses and lots of non-monetary benefits (e.g. MultiSport Card, vouchers for cultural and free time activities, 12 sport sections, and many more)
  • Complex medical care and individual life insurance
  • Additional funds for trainings and certifications
  • EuroShell Card
  • Bonus for referring your friend to work
  • People with disabilities are welcome to apply as we provide reasonable accommodations and assistive technologies for people with diverse disabilities.

    Disclaimer

    Please note : We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

    Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch / Shell Group companies around the world.

    The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell.

    Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

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