Digital Marketing Specialist
PPG
Wrocław, Silesian, Poland
‎17 godz. temu

As a Digital Marketing Specialist, you will support communication of PPG B2C brands, to ensure their strong presence in own and paid digital channels and build brand awareness among target groups.

You will work directly with brand managers, collaborating with multiple functions across the organization including Regional Digital Department, and with the external agencies in order to drive digitization and build PPG expertise in the digital world.

Key Responsibilities :

  • Ensuring strong digital presence of B2C brands through co-operation with external digital marketing agencies. Areas of responsibility : social media, Marketing Automation / CRM, SEO, SEM, e-commerce, websites, etc.,
  • Preparing annual digital communication plan, budget and detailed monthly activity schedules,
  • Preparing 360o marketing campaigns, setting up campaigns' goals and important metrics, analyzing performance and drawing conclusions to optimize future activities,
  • Manage development of marketing content for own and third-party digital platforms (inspirational & technical content regarding products),
  • Participation in cross-functional projects with PPG clients and external sales platforms,
  • Production of advertising content in co-operation with agencies : how-to videos, product catalogues, animated presentations etc.,
  • Development and distribution of newsletters (via SAP Marketing Cloud),
  • Preparing presentations and reports.
  • Qualifications :

  • Bachelors’ degree in a related field of expertise or equivalent,
  • 2 years’ experience at a relevant position in a marketing team or digital marketing agency,
  • Excellent Polish writing skills,
  • Good command of English,
  • Eager to learn and share knowledge, build positive relations.
  • ABOUT US :

    Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday everyday.

    PPG : WE PROTECT AND BEAUTIFY THE WORLD™

    Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company.

  • To learn more, visit www.ppg.com and follow PPG on Twitter.
  • The PPG Way Every single day at PPG : We partner with customers to create mutual value.

    We are insightful, dedicated and proactive. We have intimate knowledge of the market and our customers. We focus on practical solutions that make a difference.

    We are One PPG to the world.

    We are better and stronger together. We leverage our scale to reach new markets and introduce innovative technologies as we differentiate and disrupt our markets.

    We trust our people every day, in every way.

    We enable and empower our people to make the right decisions. We are inclusive, transparent and respectful. Our feedback is clear and actionable.

    We make it happen.

    We have a passion for winning. We achieve. We deliver with discipline and integrity. We bring our best energy to our work.

    We decide and act intelligently and quickly.

    We run it like we own it.

    We respect one another by being responsible and accountable. We always act in the best interest of our company, customers, shareholders and our communities.

    We do better today than yesterday everyday.

    We continuously learn. We develop our people to grow our businesses.

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