Marketing Manager VD
SAMSUNG
Postepu, Warszawa, Poland
6 d. temu

Position Summary

Temporary replacement (approximately 1.5 y)

1. Plan and create the marketing communication asset to achieve the IMC(Integrated Marketing Communication) strategy.

2. Develop the execution strategy to ensure that the marketing communication asset is used organically and multi-dimensionally at all touch points.

Role and Responsibilities

1. Creative production Participate in the ATL(Above The Line) and BTL(Below The Line) marketing asset production process in accordance with the company's brand strategy for effective IMC(Integrated Marketing Communication).

2. Agency management Participate in close communication with the agencies by delivering clear briefings, thus deriving ideas that align with the communication strategy and the output wanted.

3. Marketing asset execution Participate in the setting of the multi-dimensional execution strategy for ATL(Above The Line) and BTL(Below The Line) marketing activities which are different by each touch point.

4. Gauging and analyzing communication impact Analyze the communication impact through before and after consumer research.

Skills and Qualifications

  • Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
  • Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
  • Normally receives little instruction on day-to-day work and receives general instructions on new assignments
  • Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience
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