Digital Activation Manager
Corby
Warszawa
‎20 godz. temu

This role aims to drive adoption of data driven marketing within PRCE and partner agencies.

It involves planning campaigns, owning the process of implementation and optimization together with ensuring that learnings and best practices are shared among various stakeholders.

Campaign Planning :

  • Responsibility for full funnel media activations (awareness, engagement, conversion)
  • Developing campaign journeys across channels and segments while leveraging past learnings.
  • Identifying opportunities for data collection (1p) and leveraging that data within campaign segmentation and journeys
  • Connecting with Measurement & Optimization Specialist & agencies to set up A / B variant testing
  • Responsible for media partnerships across PRCE region
  • Planning for Social Media, Search, Programmatic and other emerging digital media platforms
  • Campaign Execution :

  • Optimize media plans according to real-time results and set KPIs
  • Oversee media agencies / partners for (1p, 2p, 3p) data usage and A / B testing
  • Responsible for capturing 1p data along customer journeys during campaigns
  • Create and lead bidding, inventory, frequency and audience based media strategies
  • Oversee programmatic campaigns against viewability, transparency and workable media targets
  • Learning agenda :

  • Responsible for training & upskilling local teams on digital performance marketing and media.
  • Support best practice creation with agencies and local teams. Scale them across organization.
  • Translating Brand Team briefs & objectives into actionable media strategies.
  • Leveraging data (1p, 2p, 3p) and A / B testing strategies for media optimization.
  • Hands-on approach, must have knowledge of FB Business Manager, Google Analytics, Programmatic, Search
  • Leading media delivery projects
  • Delivering against set consumer insights, brand & digital KPIs
  • Digital Media monitoring
  • Reporting & best practice sharing across digital presence team
  • To Live the Pernod Ricard Values - commitment, integrity, entrepreneurship, conviviality.

    Personal Competencies

  • Digital acumen strong functional understanding of digital in order to place digital roadmap
  • 4+ years of expertise in media buying (Social Media, Search, Programmatic)
  • Experience in project management
  • Ready to learn and spread the learning agenda across organization
  • Exceptional communication skills, excellent presenter
  • Positive can do’ attitude, flexible
  • Excellent team player and high level of leadership skills
  • Initiative, entrepreneurial skills, creative
  • Reliable & hard working
  • Independent & ability to work off own initiative
  • High level of analytics
  • Job Posting End Date :

    Target Hire Date : 2020-10-14-07 : 00

    2020-10-14-07 : 00

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