Marketing Operations and Analytics Director - ECM
SCALEWORKS SP Z O O
Kraków, Polska
1 d. temu

WE ARE Earth Class Mail, established in 2004, that envisions a world with no paper clutter or lost documents. Instead, we turn postal mail into secure, searchable PDFs and offer virtual mailing addresses in over 80 cities across the United States.

Our customers have trusted us with over 16 million pieces of mail and $1.8 billion in checks. Members include people around the globe and businesses of every size, from start-ups to top companies such as Coinbase, Reddit, Grammarly, and Lyft.

Our team includes leaders and experts from across the technology industry. Together, we share an obsession with delivering the best experience and value to our customers.

Earth Class Mail is headquartered in San Antonio, TX, has offices in Krakow, and an operations center in Beaverton, Oregon.

Earth Class Mail is part of Scaleworks, a venture equity fund that invests in B2B SaaS companies. Together, the Scaleworks partners and portfolio companies leverage their internal network and collective mind share to collaborate and grow the businesses.

YOU ARE an experienced Marketing Operations and Analytics Director that will report to the VP of Marketing to lead our marketing technology and automation team.

You will be relied upon as the subject matter expert on digital data analytics including techniques for linking digital identities with offline 1st party data and management of marketing automation platforms.

Additionally, the Marketing Operations and Analytics Director will explain complex digital concepts to a range of stakeholders from senior management to operational experts to data ops team members and developers.

The ideal candidate has experience and in-depth knowledge of marketing automation platforms (Hubspot, Salesforce, etc.), DMPs and digital analytics tools (e.

g. Adobe Martech tools, Google Analytics), and knowledge of cookies / identity solutions. The ideal candidate also has experience working with a wide range of data assets from 1st party customer data to tagged site behavior to 3rd party audience data.

Marketing Operations and Analytics Director

What you will do :

  • Define and execute on an aligned vision of future state Marketing technical architecture and integrations
  • Identify key themes, opportunities and challenges faced by our teams utilizing the MarTech landscape and develop solutions to drive better customer engagement
  • Own the MarTech stack and process for investigation and analysis of MarTech tools (web analytics, tagging, data management, site personalization / optimization, etc.
  • to identify untapped media optimization opportunities

  • Track / understand / take action on new features as they roll out; liaison with internal partners and vendors as needed for strong partnership vision and goals
  • Understand and drive media measurement solutions, particularly Multi-Touch Attribution (MTA)
  • Deliver insights and provide actionable recommendations related to customer and prospect behavior and media / offer response characteristics
  • Collaborate with digital media and advertising partners to ensure common understanding and consistent utilization of targeting, analytics and reporting
  • Identify gaps in existing data infrastructure required for measurement and audience analytics
  • Recommend enhancements and drive implementation of those enhancements
  • Drive effective utilization of MarTech stack to deliver optimal digital audiences for personalization and paid digital media.
  • MarTech stack includes Google Analytics, Hubspot, Amplitude, Hotjar, Firebase, Google Optimize, GTM

    Requirements

    What you will be bringing :

  • 7+ years of applied analytics experience
  • 5+ years of proven managerial or supervisory experience in an Agile environment
  • Strong experience with a web analytics platform, such as Adobe Analytics and Google Analytics, including implementation and tag management services
  • Experience in some or all of the following areas of marketing analysis : segmentation, predictive analytics, digital analytics, measurement, business intelligence, and / or market research
  • Ability to balance the art and science by solving analytical problems using quantitative and qualitative approaches.
  • Knowledge of the full data mining steps from data preparation, modeling, visualization and interpretation
  • Ability to be innovative and think creatively about the application of techniques and toolsets
  • Strong and versatile expertise in data engineering and analytic process automation
  • Firm understanding of core data architecture and management concepts, principles and practices
  • Ability to program / code across common modern languages such as SQL, SAS, Python, R, BigQuery, etc.
  • Experience documenting project requirements, specifications and coding
  • Proven effectiveness in training and mentoring others in the application of tools, techniques and methods
  • Ability to effectively communicate complex and / or technical concepts and information in formal or informal way
  • Bachelors Degree; Masters in IT Management or Business Analytics preferred
  • Nice to have" requirements

    Our offer

  • Comfortable office in the City Center with non-corporate, engaging, collaborative atmosphere
  • Flexibility in choosing the type of contract
  • 26 paid days off in B2B
  • Additional 10 days of paid "parental" for a B2B contract
  • Development fund of 3k PLN per year per head
  • Free English classes with a native speaker
  • Free access to Udemy courses
  • Private healthcare (full Luxmed package including dental care and one-day surgery)
  • Life insurance
  • MultiKafeteria programme (Multisport, cinema tickets, vouchers)
  • MacBook Pro + external monitors
  • Great coffee, fresh fruits, and snacks in the kitchen
  • Sounds interesting? Let us know and just press an " Apply " button!

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