WE ARE Earth Class Mail, established in 2004, that envisions a world with no paper clutter or lost documents. Instead, we turn postal mail into secure, searchable PDFs and offer virtual mailing addresses in over 80 cities across the United States.
Our customers have trusted us with over 16 million pieces of mail and $1.8 billion in checks. Members include people around the globe and businesses of every size, from start-ups to top companies such as Coinbase, Reddit, Grammarly, and Lyft.
Our team includes leaders and experts from across the technology industry. Together, we share an obsession with delivering the best experience and value to our customers.
Earth Class Mail is headquartered in San Antonio, TX, has offices in Krakow, and an operations center in Beaverton, Oregon.
Earth Class Mail is part of Scaleworks, a venture equity fund that invests in B2B SaaS companies. Together, the Scaleworks partners and portfolio companies leverage their internal network and collective mind share to collaborate and grow the businesses.
YOU ARE an experienced Marketing Operations and Analytics Director that will report to the VP of Marketing to lead our marketing technology and automation team.
You will be relied upon as the subject matter expert on digital data analytics including techniques for linking digital identities with offline 1st party data and management of marketing automation platforms.
Additionally, the Marketing Operations and Analytics Director will explain complex digital concepts to a range of stakeholders from senior management to operational experts to data ops team members and developers.
The ideal candidate has experience and in-depth knowledge of marketing automation platforms (Hubspot, Salesforce, etc.), DMPs and digital analytics tools (e.
g. Adobe Martech tools, Google Analytics), and knowledge of cookies / identity solutions. The ideal candidate also has experience working with a wide range of data assets from 1st party customer data to tagged site behavior to 3rd party audience data.
Marketing Operations and Analytics Director
What you will do :
Define and execute on an aligned vision of future state Marketing technical architecture and integrations
Identify key themes, opportunities and challenges faced by our teams utilizing the MarTech landscape and develop solutions to drive better customer engagement
Own the MarTech stack and process for investigation and analysis of MarTech tools (web analytics, tagging, data management, site personalization / optimization, etc.
to identify untapped media optimization opportunities
Track / understand / take action on new features as they roll out; liaison with internal partners and vendors as needed for strong partnership vision and goals
Understand and drive media measurement solutions, particularly Multi-Touch Attribution (MTA)
Deliver insights and provide actionable recommendations related to customer and prospect behavior and media / offer response characteristics
Collaborate with digital media and advertising partners to ensure common understanding and consistent utilization of targeting, analytics and reporting
Identify gaps in existing data infrastructure required for measurement and audience analytics
Recommend enhancements and drive implementation of those enhancements
Drive effective utilization of MarTech stack to deliver optimal digital audiences for personalization and paid digital media.
MarTech stack includes Google Analytics, Hubspot, Amplitude, Hotjar, Firebase, Google Optimize, GTM
What you will be bringing :
7+ years of applied analytics experience
5+ years of proven managerial or supervisory experience in an Agile environment
Strong experience with a web analytics platform, such as Adobe Analytics and Google Analytics, including implementation and tag management services
Experience in some or all of the following areas of marketing analysis : segmentation, predictive analytics, digital analytics, measurement, business intelligence, and / or market research
Ability to balance the art and science by solving analytical problems using quantitative and qualitative approaches.
Knowledge of the full data mining steps from data preparation, modeling, visualization and interpretation
Ability to be innovative and think creatively about the application of techniques and toolsets
Strong and versatile expertise in data engineering and analytic process automation
Firm understanding of core data architecture and management concepts, principles and practices
Ability to program / code across common modern languages such as SQL, SAS, Python, R, BigQuery, etc.
Experience documenting project requirements, specifications and coding
Proven effectiveness in training and mentoring others in the application of tools, techniques and methods
Ability to effectively communicate complex and / or technical concepts and information in formal or informal way
Bachelors Degree; Masters in IT Management or Business Analytics preferred
Nice to have" requirements
Comfortable office in the City Center with non-corporate, engaging, collaborative atmosphere
Flexibility in choosing the type of contract
26 paid days off in B2B
Additional 10 days of paid "parental" for a B2B contract
Development fund of 3k PLN per year per head
Free English classes with a native speaker
Free access to Udemy courses
Private healthcare (full Luxmed package including dental care and one-day surgery)
MultiKafeteria programme (Multisport, cinema tickets, vouchers)
MacBook Pro + external monitors
Great coffee, fresh fruits, and snacks in the kitchen
Sounds interesting? Let us know and just press an " Apply " button!