Groupon is an experiences marketplace that brings people more ways to get the most out of their city or wherever they may be.
By enabling real-time mobile commerce across local businesses, live events and travel destinations, Groupon help people find and discover experiences big and small, new and familiar that make for a full, fun and rewarding life.
Groupon helps local businesses grow and strengthen customer relationships resulting in strong, vibrant communities. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success.
We are looking for a Paid Social Specialist with a proven track record in performance marketing (in particular on Brand Awareness, Retargeting and Direct Response campaigns).
This is a great opportunity to join our fast-growing and diverse digital team.
We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.
We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a great way to grow your career?
Let's get into the details :
reach new customers, amplify product range and support the brand marketing strategy
You will own the end-to-end management and deliverables of specified Paid Social campaigns from implementation to optimisation , ensuring it delivers to time, budget & quality standards
You will work alongside local marketing teams to ensure global strategy and learnings are shared in order to support and scale Paid Social marketing efforts globally & align with local promotional calendars
You will support enhancing Groupon’s overall approach to Paid Social marketing and design strategies that can be automated, executed at scale and with velocity
You will adopt a continual test and learn’ approach to all Paid Social activities
You will collaborate with other marketing teams to identify opportunities where Paid Social can support wider marketing and commercial initiatives
Media buying, Audience Targeting, Creative, Innovation, Tech, Measurement
You will become a Groupon expert on Paid Social Marketing and support building a centre of excellence for this division.
We're excited about you if you have :
2+ years experience running Paid Social campaigns : Facebook ads, Instagram Ads , Pinterest, TikTok, Snapchat ads.
Strong analytical skills with an ability to analyse and draw insights from large data sets
Excellent organisational skills
Good attention to detail and ability to follow processes
Proficient technical skills in MS Office and G Suite, especially in Excel ; comfortable in producing complex reports, formulas and pivot tables.
Nice to have Tableau experience.
You have good verbal and written communication skills
You are a flexible , approachable attitude with good problem-solving skills
You have the ability to work to deadlines in a fast-paced environment
You are a dedicated team player
You are fluent in English (C1 level minimum); the ability to speak a foreign language is a bonus.
Groupon is an Equal Opportunity Employer