IT Consultant, Digital Web Sites Analytics
GSK
Poland - woj. wielkopolskie, Poland
12 d. temu

Your Responsibilities :

We are a team of IT experts, who provide excellent services for GSK sites worldwide on a daily basis. As a part of a global healthcare company, we work in a multinational environment, support around 100 000 GSK employees and over 20 000 systems in the entire company.

At present, at our office in Poznan, we employ about 700 highly-skilled professionals.

Main business areas supported by GSK IT are : Cyber security, Research & Development, CRM applications, Mobile Applications, drug production monitoring.

We’re looking for a passionate and talented Digital Media Service Consultant specialized in digital web sites analytics to manage day-

to-day marketing efforts around ad-tech, data layer, and re-targeting. The successful candidate will be a creative thought-

partner to the Platforms Team and play a central role in promoting the GSKPro brand at a global and local level by activating new and existing markets channels through platforms.

The role will directly support the Digital Media Service & Search Service Owner in developing platforms needed to execute on data layer strategies and translating this from global ->

local execution through a wide range of media platforms, event platforms, field activation platforms, partnerships, and where possible - guerilla marketing tactics.

Key responsibilities :

  • Help develop and manage localized marketing plans against a centralized data layer platform in collaboration with the Brand, Content, Sales and Community Management Teams
  • Hands-on operational work to coordinating for execution, holding them accountable for contractual deliverables and KPIs
  • Scale your impact by equipping all of the above to activate their GSKPro localization and other pharmaceutical, vaccines, and ViiV website assets
  • Leverage existing global partnerships and develop local partnership opportunities, in collaboration with the Digital Media & Search Service Owner
  • Approve all marketing content on our platforms (brand, visual, messaging) as per brand guidelines prior to public distribution, seeking additional approval from the central Brand team when necessary (this will become more and more important as we activate on non-
  • owned platforms via APIs using the data layer)

  • Support central teams with intermediate copywriting and content posting to maintain respective channels if and when appropriate against platform APIs
  • Active work on improving information sharing, training, goal setting and key marketing KPIs
  • Basic qualifications :

  • General IT knowledge / background
  • Some coding level technical background - JavaScript
  • Knowledge of DMP (Adform, Audience Manager, Google 360, Krux, Lotame, MediaMath, Neustar, Turn) and DSP (Adobe Optimizer, AppNexus, DataXu, DoubleClick, Viant, Rocket Fuel)
  • Actual hands-on experience with all different aspects of marketing : Brand, Multi-channel campaign optimization, activation events, guerilla marketing, other creative lead generation
  • Understanding of traits, segements, affiliate marketing and retargeting
  • Knowledge of content fragmentation and delivery for target audiences
  • Excellent communication, writing and presentation skills in English (B2 level)
  • Ability to travel to markets across the globe as needed
  • Preferred qualifications :

  • Knowledge of the ad-tech startup scene and connections with influencers in the startup ecosystem
  • Experience in operations, project management, event production
  • Why GSK? : We offer :

    We offer :

  • Leading key projects regarding digital media
  • Very creative, problem solving-oriented role
  • Working in a leading company from healthcare sector
  • Work culture based on respect, honesty, transparency and focus on patient / consumer’s needs
  • Flexible working hours
  • Competitive salary and bonus plan
  • Extended private medical care
  • Life insurance and pension plan
  • Sport and recreation package
  • Free car and bike parking
  • Home office
  • Integration events
  • Fresh fruits everyday
  • GSK is deeply committed to professional and personal development offering employment opportunities across a diverse collection of businesses and geographies.

    So you’ll flourish in an inspiring environment where personal growth plays a vital part in the changing face of the business.

    Most of all, you’ll enjoy the sense of purpose that comes from leading change in an industry that touches millions every day.

    You are invited to submit, until September 30, your CV with the motivational letter in English using the Apply now button.

    Thank you very much for your interest in development opportunities with GlaxoSmithKline.

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