Marketing Category Manager, 12 month FTC
Pearson
Warsaw, Poland
3 d. temu

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-

examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.

We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.

By pushing the boundaries of technology and each other to surpass these boundaries we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Why join Pearson Central Europe Marketing team?

  • This is an outstanding opportunity to be part of an innovative team which in cooperation with Global English & Schools Marketing provides marketing services to 32 countries in Central and Eastern Europe with major focus on Poland, Russia, Ukraine, Czech Republic, Balkans, Baltics and Israel;
  • runs online marketing activities, organizes teacher training conferences and supports local Sales teams. Every member of our team responds positively to breaking new ground and are willing to challenge current practice and to be challenged themselves.

    About the job

    Working closely with Marketing and Sales teams, as well as Regional Partners you will help to deliver marketing campaigns to launch new products and retain bestsellers including ELT (English Language Teaching) courseware and assessment for private language schools and tertiary institutions.

    The marketing campaigns cover a wide range of digital channels as well as offline activity so experience across both would be advantageous.

    Being versatile and results focused, you will be just as happy compiling reports or controlling budget expenditure as you will be briefing creative campaigns into our external suppliers.

    We are looking for a self-starter who can work on their own initiative and bring new ideas to the table. If you like a challenge and like to work somewhere where no two days are the same, then this role is for you.

    We offer a very supportive environment, with dedicated colleagues and a good team spirit.

    Key Responsibilities : Planning and strategy

    Planning and strategy

    Help develop marketing assets to launch or retain ELT (English Language Teaching) courseware and assessment for private language schools and tertiary institutions across both on and offline channels working with internal teams, external partnership stakeholders and agencies

    Identify relevant channels to get a good return on investment, maximise results and generate sales leads

    Help with the production of assets to take opportunities through launches and relaunches

    Conduct research on competitor activities and inform research on target audience. Analyse customer data to identify insights.

    Delivery and optimisation

    Proofreading creative copy and design

    Ensure all marketing assets are designed according to brand guidelines and are signed off internally and with the partnership stakeholders before use

    Ensure website content is up to date and aligned with marketing campaigns

    Work with both internal and external parties to ensure campaigns are delivered on time, to the right standard and adapted to reported customers’ needs

    Monitor SM channels to generate sales leads, answer queries, look for trends and new customers’ needs.

    Performance management and reporting

    Monitoring campaign performance (including budget expenditure) and suggesting ways to improve or optimise campaigns

    Report on campaign performance internally and to the partnership stakeholders on a regular basis.

    Collaboration with the team

    Work with members of the marketing, sales and partners’ teams to generate new campaign ideas that support the marketing objectives

    Share learning and best practice with members of the team.

    Supporting the team

    Support Sales teams with product information to answer customer queries

    Attend any internal and external meetings where necessary.

    Qualifications

    What we are looking for in you

    Proven experience in working on marketing campaigns across different channels or working at educational publisher

    Experience of working in a fast-paced environment

    Proficiency in English, both written and spoken (graduates of English Philologies, Linguistics, Teacher Training Colleges are welcome)

    Proficiency in MS Office, with a special emphasis on Excel and PowerPoint is essential

    Excellent communication and copywriting skills, both in Polish and English (knowledge of Russian would be an asset)

    Ability to write creative copy is desirable

    Experience or keen interest in analysing data and extracting actionable insights

    Hands on approach - able to shift between tasks whenever the situation calls for it

    Excellent interpersonal skills - ability to collaborate with others communicate output in a clear and concise way

    Great attention to detail

    Innovative - always seeking new ways to improve campaign performance and return on investment

    Proactive, solutions oriented and result driven

    Highly organised and calm under pressure.

    LI-POST

    Primary Location : PL-PL-Warsaw

    Work Locations : PL-Warsaw-Smamocka 8 Szamocka 8 Warsaw 01-748

    Organization : Core

    Employee Status : Regular Employee

    Shift : Day Job

    Job Posting : Aug 8, 2019

    Job Unposting : Ongoing

    Schedule : Full-time Regular

    Req ID : 1910323

    Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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