Digital Relationship (CRM) Lead
PPG Industries
Wrocław Plant, POL , Wrocław, Silesian, Poland
10 d. temu

Duties :

  • Serves at key program manager for the CRM strategies across the region encouraging customer retention and customer loyalty,
  • Outlines CRM platform structure and architecture ensuring it works seamlessly across the region and captures all required information at key points in the customer life cycle,
  • Responsible for customer journey mapping and analyzes touch points to maximize commercial opportunities,
  • Works closely with all departments to ensure the CRM works effectively for all aspects of the company,
  • Oversees direct communications with customers through the CRM,
  • Monitors and maximizes customer lifetime value strategies ensuring maximum profitability,
  • Ensures the database is segmented effectively for targeted marketing activities,
  • Oversees the migration of all direct communications to lower cost mediums such as SMS and email,
  • Develops testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
  • Requirements :

  • A Bachelor’s degree in marketing, business, or related discipline, or equivalent work experience and technical training,
  • Experience in developing strategy in all key digital marketing channels for both B2C and B2B brands in agency or enterprise environment,
  • A thorough understanding of digital marketing concepts, terminology and practical application of current and emerging technologies
  • Strong project management skills,
  • Extensive analytical abilities and technical skills to evaluate alternative approaches and to recommend the most feasible and efficient solutions,
  • Knowledge in extensive range of online marketing technologies, platforms, and partners,
  • Proven ability to create and execute successful digital marketing strategies and campaigns,
  • Demonstrated ability to lead and effectively participate in teams,
  • Strong verbal and written communication skills.
  • We offer :

  • You are close to the business & your output has real impact for business excellence,
  • We are Fortune 200 company recognized by Computerworld as one of the Top 100 Places to work in IT (2016),
  • Develop others,
  • Influence decisions and actions,
  • Manage complexity.
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