Youtube Strategist
Philips
Warszawa
16 d. temu

Job Description

Philips is a diversified Health and Well-being company focused on improving people’s lives through timely innovations. As a world leader in healthcare and lifestyle, Philips integrates technologies and design into people-

centric solutions, based on fundamental customer insights.

In this role, you have the opportunity to

In this role you will deploy Youtube as a marketing capability within the Philips organization in Central Eastern Europe in general and within a specialized digital team specifically, enabling Philips to use Youtube’s full potential for maximum business impact.

You are responsible for

  • Sharing an inside-out knowledge of the platform on : YT user experience, media planning / buying, audience segmentation, campaign optimization, designing content for the platform, measuring success, maintaining consistent brand presence
  • Evangelizing Youtube in the broader marketing and digital communities on how to use it to make a difference in their businesses
  • Designing campaign strategies
  • Managing pilot campaigns
  • To succeed in this role, you should have the following skills and experience :

  • Comprehensive knowledge of the many ways how people use the platform and how brands can interact with them
  • Thorough understanding of communication planning and experience designing communication strategies
  • Comprehensive knowledge (and experience using) of Youtube media buying tacticts, possibilities and tools
  • Confidence and skill in presentation and knowledge-sharing, engaging and leading them through complicated subject matter
  • Fluent English (spoken and written)
  • Why should you join Philips?

    Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum.

    Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

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