WHAT YOU’LL DO
Develop, drive and refine capability marketing plan in partnership with practice leadership that synthesizes and informs the practice priorities and outlines the marketing plan to support commercial objectivesSynthesize capability business plan and priority solutions, industries and accountsIdentify marketing objectives and target audience(s)Assess point of departure with audit of existing IP content and commercial marketing assets and their performance (leveraging analytics e.
g. web / email, campaign metrics)Advise on competitive position and external relevance / interest, provide strategic input on action items when relevantDevelop content / IP strategy in partnership with editorial team, including topic and format recommendations (video, audio, infographic, article etc.
Prioritize based on industry and solution priorities, competitive insights and external insights Balance asset types to meet overall budgetOptimize for searchOwn distribution strategy, including appropriate mix of owned digital channels, digital campaigns, events, PR etc.
Use expertise to provide guidance on optimal calendar, including sequencing of activities and relevant internal / external eventsAssess budget required and recommend future budget and resource needs
Ensure always on foundations are in place and managed / updated as neededcom capability page content and branding of products / solutionsCurated content library for each solution
Develop events strategy, including recommended Bain hosted events (e.g. forums for relevant functions CMO, COO etc.) and identification of relevant third party conferences and how we should engage with them (speaking engagements, sponsorship etc.)
Identify relevant 3rd party partnerships and cultivate / manage relationships with external vendors
Manage launch of new offerings, including naming / branding and marketing plan to raise awareness and consideration
Act as the single point of contact to practice area leadership, to ensure delivery of marketing plan, across marketing centers of excellence Integrate across marketing functions (editorial, branding, CRM / email, PR, digital campaigns, events), assembling the right resources to deliver against the plan at the right timeSupervise direct report team members (1-2 people)Coordinate with industry and account marketing teams to ensure capability marketing aligns with and supports industry and client-specific efforts
Provide assessment and analytics on performance of marketing against objectives, optimizing in real-time when possible, and incorporate learnings into future recommendations and plans
Own global budget and annual planning process
Drive outside of the box thinking, bringing innovative approaches and new ideas
Share learnings on effective marketing with broader practice marketing team to continue to improve processes and effectiveness
Provide leadership and management to practice marketing team of 1-2 capability marketers, coordinating and executing activities across geographies
ABOUT YOU :
Minimum of ten years+ of experience in a professional services environment, with experience in B2B marketing
Experience with developing and executing marketing strategies
Demonstrated ability to impact and influence change while collaborating effectively internally and externally with individuals at all levels, especially with leadership team
Innate creativity and outstanding talent in verbal and written communications to senior executive audiencesMust be in tune with the global marketplace and be able to interpret trends and analyze impact while incorporating new ideasFluency in spoken and written English a requirement
Confidence and professionalism to influence partners with logic, conviction and persuasion
Excellent project management skills
Undergraduate degree in communications or business; MBA preferred
ABOUT US :
Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future. Across 59 offices in 37 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition and redefine industries.
We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster and more enduring outcomes.
Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development and the environment.
Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.