Trade Marketing Manager
Bsn Medical
1 d. temu

Trade Marketing Manager

Health& Medical Solution Division

Location : Warsaw

Reports to : Marketing Manager Poland

Purpose of the role :

Create and implement Trade Marketing policies to reinforce TENA and build other Essity brands position in pharmacies and medical shops.

What you will do :

  • Develop yearly trade marketing plans for pharmacies and medical shops
  • Support KAMs in creating and execution of communication plan for distributors and pharmacy chains
  • Plan and execute promotional activities and prepare post promo evaluations
  • Create merchandising standards and POS materials
  • Deliver presentations & trainings for customers
  • Represent Essity on industry fairs & conferences
  • Perform regular customer’s visits & store checks; prepare feedback on market situation, product availability / visibility / shelf price positioning
  • Run customer’s researches (Customer Satisfaction Survey, Mystery Shopper)
  • Analyze market data (IMS), competitors activities and take actions to secure Essity position if needed
  • Plan and control A&P budget to secure efficiency of trade marketing investments
  • What are your skills & competencies :

  • Higher education
  • At least 3 years experience in Trade Marketing / Marketing in Pharmaceutical or FMCG company (experience in Sales will be an added value)
  • Knowledge of Trade Marketing tools and ability to use them efficiently
  • Experience in cooperation with pharmacy chains will be an added value
  • Knowledge of e-commerce will be an added value
  • Leadership competencies :

  • Results oriented
  • Good project management skills
  • Good communication and presentation skills
  • Good analytical skill
  • Other skills :

  • Microsoft office (Excel, Power Point)
  • Good knowledge of English (spoken & written)
  • Driving Licence cat. B
  • What we have for you :

  • Stable employment
  • Private medical care
  • Insurance
  • Attractive benefit package
  • And more
  • LI-Essity (please leave this code to populate the job to a Premium Linkedin Slot, remove it in order to populate the job to a basic slot)

    Together, we are improving lives, every day.

    Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place.

    With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

    Application End Date :

    07 Feb 2020

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