The Digital and Influencer Marketing Manager - will be responsible for building the Wella Company s Digital Eco-System across Eastern European countries for the Professional brands' portfolio.
Create and implement a clear digital end-to-end strategy to enable the company digital ecosystem across Eastern Europe geography :
Plan and execute digital media campaigns with the help of the agency;
Collaborate with the company’s distributors, guide them on the company’s digital priorities and ensure the sufficiency of distributors' plans in the digital area.
Drive and grow owned social media;
Track & Communicate performance against KPIs and propose recommendations to improve results;
Prepare regular digital metrics reporting (quarterly, ad-hoc);
Raise awareness about digital of the organization through capacity building activities
Working experience in the digital marketing area
Marketing, Business, Computer Science or similar relevant Bachelor’s degree
Proven track record of successful implementation of business-driven technologies and multi-channel digital campaigns with clear KPIs
Proficient and up-to-date knowledge of key social media platforms and best practice
Strong ability to actively contribute in technical IT conversations
Complete fluency in English
Background in beauty and especially hairdressing industry is a plus but not a must.
A strong ability in internal communication and in support of change.
High collaboration and influencing skills in a complex organization
Entrepreneurial and innovator spirit with a high curiosity for new technology trends
Digitally savvy and active on social media
Excellent organizational skills - ability to manage workload in a high pressured, fast-paced environment, whilst maintaining high quality
Experience of working as part of a team, including working in collaboration with stakeholders
IT literate, across multiple of devices and software platforms - Google Analytics and CRM system
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law.
Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities.
If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact us at : www.
wellacompany.com / consumer-affairs
We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.
EOE Minorities / Females / Protected Veterans / Disabled.