Senior Data Analyst - Marketing
Motorola Solutions
Krakow, NA, Poland
4 d. temu

Description

If you are a current Motorola Solutions employee, please click this link to apply through your Workday account.

Company Overview

At Motorola Solutions, we create technologies our customers refer to as their lifeline. Our technology platforms in communications, software, video and services help our customers work safely and more efficiently.

Whether it's helping firefighters see through smoke, enabling police officers to see around street corners, or reliably keeping the lights on in homes and businesses around the world, our work supports those who put their lives on the line to keep us safe.

Bring your passion, potential and talents to Motorola Solutions, and help us usher in a new era in public safety and security.

Department Overview

The Global Marketing Operations team is responsible for the management, measurement, and tracking of marketing strategies and tactics supporting the business and sales objectives for the company.

This function is part of the Global Digital Marketing Strategy & Ops team, which is responsible for the prudent and thoughtful use of various marketing technologies to drive engagement and interest in our solutions with our customers.

The team manages not only our digital web properties but also the entire martech stack, including the marketing automation platform that our marketers rely on for efficient campaign management.

Job Description

The Senior Data Analyst - Marketing is passionate about Marketing Technology and understands the value that data can bring to the B2B world.

As Senior Data Analyst - Marketing you will be responsible for using data analytics to help our marketers understand how well our digital properties are performing as well as make recommendations on areas of improvement.

You are focused on using the information to drive the right conversations with our leadership team to help guide investment to the right areas as well as make tactical suggestions which will drive meaningful engagement results.

Web Analytics & Reporting

  • Collaborate with marketing stakeholders to translate their needs into meaningful and actionable dashboards utilizing Google Data Studio and Tableau
  • Set targets, monitor KPIs, and set up mechanisms to measure digital performance
  • Draw meaningful conclusions from data and identify potential opportunities for improvement via customer journey reporting and attribution approaches
  • Provide daily, weekly, and / or monthly performance reports
  • Strong understanding of the digital ecosystem on the organic side
  • Work in close partnership with the business, regional, and web teams to align SEO strategy with business needs
  • Utilize ongoing keyword research and on page optimization strategies to drive improvement in organic rankings
  • Google Analytics Management

  • Manage and govern Google Analytics globally (cleansing profiles, building segments and new goals)
  • Audit existing Google Analytics and web tagging implementations and identify areas of improvement
  • Proactively monitor customer behaviour on our websites to identify potential issues, determine root causes and resolve
  • Support new tagging requests by working closely with digital IT team to follow Tealium implementation through to testing
  • QA, test, troubleshoot web analytics and tags
  • Basic Requirements

    Preferred Qualifications of the Senior Data Analyst - Marketing :

  • Minimum 5 years of web analytics experience
  • Bachelor's degree in analytical related field
  • Expertise of using Google's suite of supporting tools, including Search Console, Analytics, Ads (AdWords)
  • Expertise utilizing SEO solution platform, such as Brightedge and SEMrush
  • Prior experience with data layer and tag management solutions (Tealium or equivalent)
  • Expertise in building visualizations via Tableau
  • What we are offering you :

    In return for your expertise, we'll support you in this new challenge with coaching & development every step on the way.

    Also, to reward your hard work you'll get :

  • Competitive salary package,
  • Employee Pension Plan
  • Private medical & dental coverage,
  • Life insurance,
  • Employee Stock Purchase Plan,
  • Employee Retirement Plan,
  • Flexible working hours (usually day start between 7-10),
  • Home office up to 20% (to be agreed with the team),
  • Strong collaborative culture,
  • Comfortable work conditions (high-class offices, parking space),
  • Volleyball field and grill place next to the office,
  • Access to wellness facilities and integration events
  • Training and broad development opportunities.
  • Position Type

    Referral Payment Plan

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