The Web Marketing Manager is a key member of the web marketing team, which is responsible for creating, optimizing, and supporting the corporate website (microstrategy.
com) and related international websites. The Web Marketing Manager contributes creatively and technically to the production of an engaging website experience.
The Web Marketing Manager monitors and helps optimize website functionality and content to help raise brand awareness and generate leads, and works closely with content owners and others to ensure content and branding continuity across multiple international websites.
Strong technical, written and verbal communication skills, initiative and the ability to work well on a team are an absolute must.
Also critical are attention to detail, project management skills, and dedication to the high standards of MicroStrategy, Inc.
Job Duties (including but not limited to) :
Work closely with team of web designers, web developers, and content owners to produce and maintain webpages and microsites of the corporate website, focusing on quality, cross-browser performance, usability, and search engine optimization
Coordinate the efforts of worldwide marketing managers and team resources to keep multiple international websites up-to-date with localized content
Develop content management system usage guidelines, administer user permissions and workflows, and train and support CMS users worldwide
Provide web-based support for social media initiatives
Analyze and report on website usage analytics and visitor survey results regularly against web key performance indicators
Monitor website uptime and functionality
Keep up with emerging web technologies and trends
Make hardware and / or software purchasing recommendations
Job Requirements :
BA or BS degree in a related field required
3+ years of experience in website marketing for a large corporate website
Strong writing and editing skills required
Experience with Adobe Creative Suite, Microsoft Office, and Google Analytics required
Experience with Adobe Experience Manager a plus
Strong attention to detail, time management and organizational skills required
Ability to work as a self-starter and team player required
Ability to manage multiple projects in a fast-paced environment required