Search Engine Marketing (SEM) Analyst
Wroclaw, Poland
26 d. temu

Position Description

  • Creation and set-up of new SEM campaigns.
  • Analysis, tracking and reporting of current SEM campaigns.
  • Definition and implementation of SEM long term strategy.
  • Technical optimization of current SEM campaigns.
  • Coordination with content owners for content-related optimization of SEM campaigns.
  • Close collaboration and consulting of internal clients (especially the business areas).
  • Close collaboration with other CoE (content management, demand generation).
  • Development of SEM-guidelines and best practices for QIAGEN content positioning.
  • Support of campaign management team as campaign manager to cover for seasonal Peaks.
  • Position Requirements

  • Educational background : Bachelor’s or master’s degree.
  • Proven track record in the creation and optimization of SEM campaigns (3 years of experience).
  • Previous experience working within an agency or eCommerce organization.
  • Min. 2 years of experience in marketing campaign management or digital marketing.
  • Fluency in English.
  • Experience in management of budget and revenue targets.
  • Excellent marketing skills and proven knowledge of online campaigns & digital Touchpoints.
  • Product knowledge of Biotech products & market are of advantage.
  • Excellent project management skills to manage multiple cross-functional projects.
  • Knowledge of German would be a plus.
  • Personal Requirements

  • Self-motivated, enthusiastic, self-starter and a strong team player.
  • Analytical, enjoy technology and eager to implement best-practices in B2B environment.
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