Data Technologist / Digital Data Analytics
Nestle
Poland
28 d. temu

Description

Data Technologist / Digital Data Analytics

Role & responsibilities

Data Scientist is responsible to provide intelligenceand insights from Consumer data available, primarily from Digital Marketing andCRM systems, Digital analytics and other sources at hand.

He or she willsupport business by providing them accurate data, insights, trends and ad hocanalysis to support data-driven decision making.

This will be done throughanalyzing existing data, but also through building custom models to perform predictiveanalysis / attribution model.

Support Business functions in leveraging data andguide their use of Data to build their own insights about their interactionwith Nestlé customers / consumers.

Your responsibilities will be :

  • Understanding thebusiness questions and challenges across Nestlé
  • Explore and cleanthe data to prepare for analysis
  • Identification& implementation of segmentation of users based on collected data comingfrom DoubleClick (ex. ranking of segments per division as an example thebest segments to generate newsletter subscription / led generation )
  • Identify potentialdata sources to build segments
  • Simplify andtranslate the results of the analysis back to the business stakeholders
  • Ongoing reportingdata collection changes, results on a regular basis and recommendations for newsegments and segments’ changes
  • Quarterlycross-divisional conclusions for Business Units (Divisions)
  • Co-operation withMedia (& Creative / Digital) Agency
  • Support in linkingand configuration of all accounts such as : Adwords, YouTube, DCM, DBM, GA360 inDoubleClick environment
  • Verification ofset up & technical supervision of DMP for Business Units (Divisions)
  • Key experiences

  • 2+ years’Experience, desired Media ( / Digital) Agency based
  • Higher education
  • English, Polish fluent
  • Experience in dataanalysis / data modeling namely :
  • Campaign analysis / Attribution modelling
  • Segmentation(clustering) / Classification
  • Customer LifetimeValue analysis
  • Experience withthe DoubleClick environment : Adwords, YouTube, DCM, DBM, GA360
  • Experience withdata cleanup, data aggregation and data analysis
  • Experience to turnanalysis into readily accessible insight to be reported in an easy tounderstand way
  • Interpersonal competences

  • Ability to bothanalytical & synthetically thinking / problems solving
  • Ability to explaincomplex / sophisticated terminologies, issues with plain simple language forother departments
  • Good ProjectManagement skills regularity, meticulousness and timely
  • Pro-activity andcontinuous improvement mindset
  • Hands on - can domentality
  • Attention toqualitative of projects
  • Capability to workunder pressure
  • Good communicationskills (oral and written)
  • Our offer

  • Opportunity togain work experience in an international, dynamically growing company
  • Interesting workin a very good atmosphere in an environment with the highest work standards
  • Personal andprofessional development
  • Contract for anindefinite period
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