Market Activation Manager
Corby
Warszawa
6 d. temu

KEY RESPONSIBILITIES

Coordination of localized communication campaigns and assets

  • Partner with local marketing teams (in Drive Markets and Feeder Markets) to build the most effective roll-out plans for localized campaigns.
  • Ensure that assets and content created locally are pre-aligned to local media plans.
  • Organize distribution of all localized assets to Feeder Markets.
  • Lead editing and / or minor technical adaptations (e.g VO, subtitles, formats ) aiming at making assets usable in the highest number of Feeder Markets.
  • Ensure alignment / compliance of activation (BTL) tools created by the local marketing team as extensions of the local campaigns.
  • If local platforms or sponsorships are developed, ensure compliance with global platform.
  • Implementation of global marketing strategy for Chivas Brothers brands for (Poland and Central Europe & Feeder Markets : Western Europe (Germany, Benelux, Switzerland), and Northern Europe (Sweden + rest of Scandinavia & Baltics).

  • Communicate long term vision and global brand strategies to ensure alignment of local plans.
  • Ensure alignment of local brand activities with global guidelines, acting as custodian of global strategies and platforms.
  • Align clear annual KPIs with market of responsibility and monitor performances.
  • Manage in-market pricing to ensure compliance with global price positioning and floor prices.
  • Partner with local team to identify and unlock portfolio growth opportunities prioritise resource allocation; identify consumer & commercial opportunities and synergies, build action plans with local market.
  • KEY SKILLS AND EXPERIENCE REQUIRED

  • 7+ years of experience in international brand management and / or business development
  • Experience in a local market (in marketing or sales function)
  • Strong project management skills
  • Strong capacity to collaborate, team player with service mindset
  • High adaptability and capacity to navigate different cultural contexts and organizations
  • Languages : English - strong proficiency in written and verbal communication. Polish a plus.
  • Previous experience(s) in / with Poland a plus
  • Marketing functional skillset (internal Pernod-Ricard)

  • Portfolio & Brand Strategy (Mastery)
  • Project management (Mastery)
  • Influencing & Partnering (Mastery)
  • Business intelligence (Mastery)
  • Leadership Attributes & Competencies (internal Pernod-Ricard)

  • Drives Engagement (in the Open & Authentic attribute)
  • Situational Adaptability (in the Open & Authentic attribute)
  • Resourcefulness (in the Growth Mindset attribute)
  • Drives results (in the Deliver through collaboration attribute)
  • Collaborates (in the Deliver through collaboration attribute)
  • Plans and aligns (in the Deliver through collaboration attribute)
  • Customer Focus (in the Consumer centric attribute)
  • Business Coordination and Relationship Management (Poland + Central Europe)

  • Build collaborative and effective relationships with key stakeholders in markets of responsibility through strong knowledge of local markets context and business development mindset.
  • Lead and manage the agenda, follow-up and key project coordination across the portfolio.
  • Coordinate the Chivas Brothers - Market Company interactions, which can include regular business reviews, strategic forums and annual budget alignment.
  • Monitor business and brand performance (in collaboration with Strategic & Business Planning)
  • IBP (Integrated Business Planning) facilitation and market engagement around brands initiatives, address market questions and requests.
  • Broadcast and collect information in relation to Letter of Intentions (LOIs), coordinate logistics issues and enquiries with Customer Service and Brand teams.
  • Job Posting End Date :

    Target Hire Date : 2020-11-02-08 : 00

    2020-11-02-08 : 00

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