Coordination of localized communication campaigns and assets
Partner with local marketing teams (in Drive Markets and Feeder Markets) to build the most effective roll-out plans for localized campaigns.
Ensure that assets and content created locally are pre-aligned to local media plans.
Organize distribution of all localized assets to Feeder Markets.
Lead editing and / or minor technical adaptations (e.g VO, subtitles, formats ) aiming at making assets usable in the highest number of Feeder Markets.
Ensure alignment / compliance of activation (BTL) tools created by the local marketing team as extensions of the local campaigns.
If local platforms or sponsorships are developed, ensure compliance with global platform.
Implementation of global marketing strategy for Chivas Brothers brands for (Poland and Central Europe & Feeder Markets : Western Europe (Germany, Benelux, Switzerland), and Northern Europe (Sweden + rest of Scandinavia & Baltics).
Communicate long term vision and global brand strategies to ensure alignment of local plans.
Ensure alignment of local brand activities with global guidelines, acting as custodian of global strategies and platforms.
Align clear annual KPIs with market of responsibility and monitor performances.
Manage in-market pricing to ensure compliance with global price positioning and floor prices.
Partner with local team to identify and unlock portfolio growth opportunities prioritise resource allocation; identify consumer & commercial opportunities and synergies, build action plans with local market.
KEY SKILLS AND EXPERIENCE REQUIRED
7+ years of experience in international brand management and / or business development
Experience in a local market (in marketing or sales function)
Strong project management skills
Strong capacity to collaborate, team player with service mindset
High adaptability and capacity to navigate different cultural contexts and organizations
Languages : English - strong proficiency in written and verbal communication. Polish a plus.
Previous experience(s) in / with Poland a plus
Marketing functional skillset (internal Pernod-Ricard)
Portfolio & Brand Strategy (Mastery)
Project management (Mastery)
Influencing & Partnering (Mastery)
Business intelligence (Mastery)
Leadership Attributes & Competencies (internal Pernod-Ricard)
Drives Engagement (in the Open & Authentic attribute)
Situational Adaptability (in the Open & Authentic attribute)
Resourcefulness (in the Growth Mindset attribute)
Drives results (in the Deliver through collaboration attribute)
Collaborates (in the Deliver through collaboration attribute)
Plans and aligns (in the Deliver through collaboration attribute)
Customer Focus (in the Consumer centric attribute)
Business Coordination and Relationship Management (Poland + Central Europe)
Build collaborative and effective relationships with key stakeholders in markets of responsibility through strong knowledge of local markets context and business development mindset.
Lead and manage the agenda, follow-up and key project coordination across the portfolio.
Coordinate the Chivas Brothers - Market Company interactions, which can include regular business reviews, strategic forums and annual budget alignment.
Monitor business and brand performance (in collaboration with Strategic & Business Planning)
IBP (Integrated Business Planning) facilitation and market engagement around brands initiatives, address market questions and requests.
Broadcast and collect information in relation to Letter of Intentions (LOIs), coordinate logistics issues and enquiries with Customer Service and Brand teams.
Job Posting End Date :
Target Hire Date : 2020-11-02-08 : 00
2020-11-02-08 : 00