SFMC Lead
Mindtree
KRAKOW
4 d. temu

Description :

The mission of Mindtree, a Larsen & Toubro Group Company, is to engineer meaningful technology solutions to help businesses and societies flourish.

Our successful technology business serves over 2000 Global customers and now, we are in a process of expanding. Mindtree is extending its technology business in the Eastern Europe region, with specific expansion plans in Poland.

We are looking for an experienced professional to join our team in Krakow as a :

Senior Salesforce Marketing Cloud Consultant / Lead

Duties and responsibilities

The Senior Marketing Consultant is responsible for strategic marketing consulting, configuration of marketing automation technologies, and the creation and presentation of client deliverables.

This may include current-state audits and analysis, marketing strategy, best practices, visioning and recommendations for marketing programs, and implementation of marketing automation technology.

  • Provide strategic recommendations and vision for Digital Marketing planning and best practices.
  • Understand intricacies of customer data and how data can affect Digital Marketing objectives.
  • Consult on Marketing process best practices, and the intricacies of Sales and Marketing alignment.
  • Understand the intended audiences for the solution, purpose of engaging these audiences, and validate against objectives and success metrics.
  • End to End Digital marketing campaign execution on B2C and B2B channel
  • Landing Pages / Micro-sites creation for Customer / lead tracking and details capture
  • Query and Filter Activity to perform segmentation in campaign journey
  • Email studio, Automation Studio, Contact Builder, Journey Builder, Engagement Studio to build 1 : 1 personalized campaign journeys
  • Build relational data models
  • Build complex email automations
  • Send emails via Email application sending methods
  • Integration of Salesforce Marketing cloud with Salesforce
  • Prospect Lists, One-to-One e-mails creation
  • Integration of Social Networking platform with Exact Target
  • Performing email sends with trigger send, manual send
  • A / B testing to weight emails delivery success
  • Reporting and dashboard for Campaign analysis
  • Web Services and API
  • Lead requirement / user story gathering sessions for Digital Marketing engagements.
  • Provide best practice consulting, implementation and migration services for ExactTarget Marketing Cloud (email, SMS, social, web, advertising, analytics, etc.).
  • Lead client discussions, facilitate marketing discovery and lead marketing projects / initiatives as needed.
  • Create or oversee the creation of training content, and lead client trainings sessions on ExactTarget Marketing Cloud.
  • Experience with Information Architect tools for wireframes and prototyping such as Axure, OmniGraffle or other tools are preferred working knowledge of Responsive Design and working knowledge of front-end development capabilities
  • Certified Marketing Cloud Email Specialist
  • Good to have Marketing Cloud Consultant certification
  • Mandatory skills :

  • 5+ years business and business technology experience
  • 3+ years’ experience with ExactTarget / Salesforce Marketing Cloud
  • Salesforce Marketing Cloud Email Specialist certification preferred
  • Desired Skills Proficiency in other marketing tools like Eloqua, Marketo is an added advantage
  • Pardot, Social studio, Force.com and Radian 6 would be added advantage
  • Excellent communication skills (written, verbal and visual)
  • Strong relationship management and interpersonal skills
  • Consulting / Professional Services experience preferred
  • Salesforce Sales, Service or Community Cloud experience and certifications preferred
  • Understanding of Agile methodologies preferred
  • Scripting : AMPscript, Java Scripts, CSS, HTML, XML

    We offer

  • Possibility to shape the future of the youngest global leader in digital transformation;
  • Unique culture with excellent opportunities for techno-functional career advancement;
  • Comprehensive medical package;
  • Full time permanent contract of employment.
  • Skills Required : MARKETING CLOUD

    Role :

  • Provide strategic recommendations and vision for Digital Marketing planning and best practices.
  • Understand intricacies of customer data and how data can affect Digital Marketing objectives.
  • Consult on Marketing process best practices, and the intricacies of Sales and Marketing alignment.
  • Understand the intended audiences for the solution, purpose of engaging these audiences, and validate against objectives and success metrics.
  • End to End Digital marketing campaign execution on B2C and B2B channel
  • Landing Pages / Micro-sites creation for Customer / lead tracking and details capture
  • Query and Filter Activity to perform segmentation in campaign journey
  • Email studio, Automation Studio, Contact Builder, Journey Builder, Engagement Studio to build 1 : 1 personalized campaign journeys
  • Build relational data models
  • Build complex email automations
  • Send emails via Email application sending methods
  • Integration of Salesforce Marketing cloud with Salesforce
  • Prospect Lists, One-to-One e-mails creation
  • Integration of Social Networking platform with Exact Target
  • Performing email sends with trigger send, manual send
  • A / B testing to weight emails delivery success
  • Reporting and dashboard for Campaign analysis
  • Web Services and API
  • Lead requirement / user story gathering sessions for Digital Marketing engagements.
  • Provide best practice consulting, implementation and migration services for ExactTarget Marketing Cloud (email, SMS, social, web, advertising, analytics, etc.).
  • Lead client discussions, facilitate marketing discovery and lead marketing projects / initiatives as needed.
  • Create or oversee the creation of training content, and lead client trainings sessions on ExactTarget Marketing Cloud.
  • Experience with Information Architect tools for wireframes and prototyping such as Axure, OmniGraffle or other tools are preferred working knowledge of Responsive Design and working knowledge of front-end development capabilities
  • Certified Marketing Cloud Email Specialist
  • Good to have Marketing Cloud Consultant certification
  • Zgłoś tę pracę
    checkmark

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Aplikuj
    Mój adres email
    Klikając przycisk "Kontynuuj", wyrażam zgodę neuvoo na przetwarzanie moich danych i wysyłanie powiadomień e-mailem, zgodnie z zasadami przedstawionymi przez neuvoo. W każdej chwili mogę wycofać moją zgodę lub zrezygnować z subskrypcji.
    Kontynuuj
    Formularz wniosku