Senior Product Manager
As a Senior Product Manager in GSK Poland you will be responsible for the contribution of the brands in scope to the overall BU P&L.
Effective management of selected products from the mature brands portfolio by creating a strategy, managing its implementation with supported marketing tools and marketing trade in order to obtain the best product positions on the market and maximize sales and contribution results.
Managing the sales forecasting process, preparing promotion and communication tools for the contract sales team.
Your responsibilities :
Creation & execution of the marketing and trade marketing strategy for the brands in scope delivering the annual business plan and P&L assumptions this includes key EE engagement, pricing & market access strategies
Develop & implement comprehensive strategies and brand activation plans with cross-functional teams to drive brand performance
Accountable for the sales contribution of the brands in scope to the BU P&L
Cross-functional cooperation with other departments (medical and regulatory departments, sales and key Accounts teams) in order to maximize brands contribution
Driving brand sales value and market shares
Generate locally relevant insights to unlock brand’s growth potential
Monitoring market and competitors, analysing & proactively preparing recommendations defining business opportunities adding value to overall CEP sales
Preparing recommendation for brand portfolio strategy, pricing strategy
Training & coaching of external sales force CSO for the promoted brands in scope, preparing promo communication & materials
Ensure proper forecasting and supply management for brands in scope.
Responsibility for brand’s P&L and annual budgeting
Keeping control of the use of company resources & compliance of the team with our processes & standards
What skills and expertise you will bring to the role :
Solid experience within Rx brands late stage portfolio commercialisation (Gx / branded Gx portfolio experience is an added advantage)
Solid commercial expertise
Selling & marketing skills including digital marketing and trade marketing experience
Degree in Marketing or related
Fluent knowledge of English
Strong strategic thinking and influencing skills