Job Title Marketing & Reporting Manager Location Warszawa, PL (Primary)
Job Type Permanent Job Family Financial Services Job Description COMPANY PROFILE : CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence.
and FPT Industrial for engines and transmissions. PRIMARY FUNCTION :
The Marketing & Reporting Manager has the analytical and marketing functions in one. The main responsibilities are related to analyze data and prepare marketing for nationwide campaigns for all CNH Industrial brands : New Holland AG, New Holland CE, Case IH, CASE CE and Steyr Traktoren, IVECO Polska
ESSENTIAL RESPONSIBILITIES :
REPORTING
preparation of reports
data collection and market analysis of machines, devices and commercial vehicles
obtaining data from brands regarding their sales activities
entering data on department expenses
market analysis (AG, CE, T&B, leasing / loan / credit)
entering departmental orders
MARKETING
preparation of marketing campaigns
creation of leaflets, web banners, roll-ups, films for brands : NH, Case IH, IVECO, CASE CE, NH CE
organization of fairs and local initiatives
preparing presentations
BENCHMARKING
analysis of competitors' offers (leasing / loan / credit / TCO)
verification and analysis of competitors' offers
following the professional press, television and the website
benchmarking presentations
QUALIFICATIONS / REQUIREMENTS :
several years of experience in a similar position in a financial institution, preferably factory financing, Vendor Program or Captiv
higher education (marketing, finance)
English is very good
knowledge in the field of marketing
cooperation with the media
ability to report data
the ability to analyze
ability to prepare benchmarking
the ability to organize national and local fairs
organizational skills
OTHER INFORMATION :