MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products.
The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where MSD has codified its 125-
year legacy. MSD’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
Our Animal Health division works to improve the health of animals around the world through collaborative partnerships and a deep sense of responsibility towards our customers, consumers, animals, society, and our planet.
This team of energetic, independent thinkers offers one of the industry’s most innovative portfolios of products, services, and technologies that serve to prevent, treat, and control diseases across all major farm and companion animal species both domestically and internationally.
Purpose of the job :
The position is responsible for the preparation of strategic and tactical marketing plans in order to maximize the performance of product portfolio in area of CERG.
Such plans are consistent to overall strategy of the organization, Business Unit and Global Marketing. The plans are prepared in cooperation with Technical Manager, Key Account Management and Sales Management.
The position is also responsible for a coordination of the implementation of those plans in the form of marketing campaigns.
Roles and responsibilities :
Preparation, Implementation, Coordination, Control and Evaluation of Marketing strategies for delegated products of Business units in order to create demand, position properly the product on the market and maximize the products life cycle.
Regular analysis and report to the organization on competitive environment, relevant markets development, key products market performance and competitive pricing.
Leading the permanent dialogue with Business unit colleagues over the actual market development and its relevance to prepared Marketing strategies.
Marketing plans are prepared in a cooperation with available functional positions in the organization but namely within Business unit.
Guarantee on the precise implementation of local legal and organizational operational standards (SOP) requirements during the Marketing plans and campaigns preparation and implementations.
To start any approval process in the time to meet all anticipated milestones and launch campaign in the planned deadline
Responsible and high-level of efficacy on use of organizational resources such as delegated Marketing budget and Time frame in order to upmost effectively support and implement tactical and operative plans through Marketing-
Mix in harmony to agreed Marketing strategies.
Individual MKT campaigns to be supported by timely prepared and adequate Marketing-Mix as discussed between Business unit’s functions and presented / trained upfront to Commercial team.
The Marketing campaigns cost to be monitored and evaluated against their particular budget.
High-level of internal and external communication and cooperation. Effective cooperation and communication between different functions / departments inside Business Unit.
Collegial cooperation with other functions of CERG organization i.e. other Business units, Regulatory Affair, Pharmacovigilance, Logistic in order to coordinate and guarantee on the meeting the marketing campaigns target.
Collegial cooperation and instant connections with regional and Global marketing functions of the organization. Inform Business unit management on those interactions and harmonize possible requirements with country specific situation or targets.
Participation in internal or external working groups and projects once relevant
The position stays in efficient contact and represents organization among external local and regional market stakeholders (Associations, KOLs, Universities, Press / Media) in area of Business unit competence.
Actively work on market intelligence being actually updated about veterinary and animal health market connected information and influences.
The regular visit in the field to create own practical experience on the market situation, a behavior of the customer, a practical implementation of campaigns, keeping contacts with the customer and / or Key opinion leaders (KOL).
Regular update on logistic forecast in combination of financial plans requirements and actual market trends
Participation on the preparation of Business units annual plans as per of Business unit manager requirements
Planning, budgeting, preparation and arrangement of Business unit or the organization participation on national or regional Congresses and Symposia
Expertise Required / Core Competences
Requirements on candidate :
Professional Competence :
Preferentially university degree in veterinary medicine, agriculture, life-sciences or BA with a practice in animal health industry
Knowledge of Animal Health Market
Experience in Marketing or Product management
High level of professional independence in an implementation of work tasks, excellent organizational and planning skills and preparedness for travel
Analytical, strategic and tactical thinking
High level of presentation skills, communications and team-cooperation and coordination skills
Competence to work in MS-Office (Word, Excel, Power Point, Outlook) and in IT technology in general
High motivation and work engagement
Very good English in written and verbal command
Your role at MSD is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement.
At MSD, we’re inventing for life.