Email Campaign Development Specialist
Franklin Templeton Investments
Poland-Wielkopolskie-Poznan
76 d. temu

Email Campaign Development Specialist-821830

Franklin Templeton Investments remains a leading global investment management organization for more than 65 years thanks to our greatest assets -

our employees. With over 9,000 employees working in 35 countries around the world to service over 240 financial products, we offer an exceptional range of diverse career options.

Our corporate values reflect the best of our employees. We believe in putting clients first, building relationships, achieving quality results, and working with integrity.

We strive to bring a balance of work and life to our employees.

We’re currently looking for an Email Campaign Development Specialist to join our team.

We are looking for a detail-oriented specialist to support Canadian digital campaigns.

Desired candidate learns fast, thrives on juggling lots of tasks, enjoys tracking details, displays a knack for prioritization, and keeps cool under deadlines.

The position requires superior communication and interpersonal skills, as well as familiarity with technology trends and responsive email standards.

What is the Canadian Marketing group responsible for?

The Canadian marketing group is responsible for supporting the Canadian business with all external communications to the market.

Our key lines of business include; Private wealth where we service HNW individuals, advisory, institutional and a very small dealership where we sell to the end investor.

The main responsibilities of the team include; production of marketing materials and presentations, the website, social media, advertising and email communications -

to name a few. It is a very high paced environment working very closely with our key clients.

What are the ongoing responsibilities of an Email Campaign Development Specialist?

Email campaign development and management

  • Works with the Canada marketing and sales team to develop a plan for email communications; messages, audience, journey etc.
  • Manage the email calendar including details on; audience, timing, language, message and job owner.Manage the weekly meeting with stakeholders to understand priorities.
  • Partner with marketing team to develop client journey for messages.
  • Develop strategies to support key business priorities including product launches, marketing campaigns, operational notices and CRM -
  • acquisition and retention.

  • Propose website enhancements and optimize destination pages for email programs to drive increased return-on-investment for campaigns
  • Manage and oversee all email subscription services
  • Manage process for suppression and firm rules.
  • Provide recommendations around A / B testing and manage the process through with the team.
  • Other Projects

  • Key project lead for all projects involved to help drive email efficiency including; integration with CRMs and the launch of new systems.
  • Coordinate with other digital campaigns including social, native and display.
  • Back up for email and social deployments.
  • Email Analytics

  • Develop and maintain email dashboard to share out to marketers and Sr. leadership including insights for campaign improvement.
  • Provide measurement against standardized email channel KPIs and provide recommendations on opportunities to improve email performance.

  • Work with client insights team to continuously improve our program to improve engagement and reach.
  • Use statistical analysis and reports to create campaigns; leverage learnings for campaign planning and optimization.
  • Continually test, analyze and optimize target criteria, content, landing pages, forms, etc. to increase open, click, lead, and conversion rates;
  • measurable lift in customer engagement, retention and profitability.

  • Monitor quality of leads generated by proprietary email marketing channels.
  • Monitor conversion and response metrics by data source, demographic, geographic and behavioral information.
  • Regularly assess calendar to ensure we are maximizing reach without bombarding our audience.
  • Leadership and Coordination

  • Coordinate and lead meetings on email programs.
  • Collaborate closely with marketing management to ensure continuity / synergy with established email processes and global best practices.
  • Provide guidance and leadership to the email deployment specialist providing key information required for the execution of emails accurately.
  • Provide back up to deployment specialist to build and deploy emails.
  • Partner with creative team to establish look and feel of emails including assets within messaging; when required new sets of templates for library (invitations, campaign series or drip campaigns);
  • high-impact creatives and on brand; write creative briefs; provide creative feedback.

  • Provide recommendations based on marketing trends, best practices, technologies, and regulations.
  • What ideal qualifications would help someone be successful?

  • Creation and support of email templates for IAS markets
  • oGeneral Salesforce Markting Cloud (Exact Target) maintenance

  • Knowledge of HTML and CSS for building email templates
  • oKnowledge of AMPScript (Exact Target’s scripting language) would be a plus

    oKnowledge of Adobe Dreamweaver and Photoshop (image editing, content editing, user experience, responsive design) to create and edit emails.

  • Familiarity with email testing (A / B testing, Litmus platform) would be a plus
  • Experience in analyzing and interpreting results
  • Strong attention to detail
  • Excellent verbal and written English(French is an asset)
  • What makes Franklin Templeton Investments unique?

    In addition to the dynamic and professional environment at Franklin Templeton, we strive to ensure that our employees have access to a competitive and valuable set of Total Rewards the mix of both monetary and non-

    monetary rewards provided to you in recognition for your time, talents, efforts, and results.

    Highlights of our benefits include :

  • Possibility to develop your career in a Global environment
  • Attractive location
  • Benefit package : medical insurance, Life Insurance, Assistance Package, Employee Assistant Program, MultisportCard, Staff investment program
  • Stable employment conditions
  • Free gym in your office
  • Friendly and supportive working environment
  • Participation in international projects
  • Possibility to lead or support Charity Events
  • We believe that being a good corporate citizen is good business. To us, corporate citizenship means being accountable, serving our clients, being an employer of choice, managing our environmental impact, and supporting our communities.

    An emphasis on corporate citizenship is embedded in our culture and values, and is an important element of how we achieve success.

    We are also committed to your learning and development with resources focused around Experience, Exposure, and Education, to help you achieve your professional development goals.

    Take some time to, meet some of our people, and see what it means to say, I AM Franklin Templeton .

    Marketing

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