Product Marketing Manager
ABB
Łódź, Łódzkie, Poland
9 d. temu
  • Creating, planning and ensuring implementation of the local go-to-market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy;
  • Establishing product marketing targets and budgets. Ensuring their achievement through regular oversight, definition and implementation of improvement plans as needed;
  • Developing and implementing annual marketing plan in conjunction with relevant Business Units / Product Groups. Preparing business plans focused on business development for a defined market;
  • Coordinating market analyses with Product Marketing team and Sales team members and defining appropriate forecasts and plans.
  • Evaluating and sharing customer research, market conditions and competitor data;
  • Overseeing sales execution for assigned products by coordinating the preparation of relevant materials and guidance to Sales team;
  • Driving sales efficiency by ensuring appropriate product knowledge (technical and sales) for each Sales person. Ensuring know-
  • how sharing and cross-collaboration;
  • Ensuring (with HR Manager support) that the area of responsibility is properly organized, staffed, skilled and directed.
  • Coaching, motivating and developing direct and indirect subordinates within HR policies.

    Requirements :

  • Higher technical degree;
  • At least 5 years of work experience in marketing and sales;
  • Fluent knowledge of English allowing to communicate in international environment easily;
  • Knowledge of other languages (German, French) will be an asset;
  • Ability of reading technical drawings will be an advantage;
  • Knowledge of SAP system will be an asset;
  • Readiness for business trips;
  • Ability to communicate with people at all company levels;
  • Ability to work under pressure;
  • Goal oriented, leadership skills.
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