Social Media Specialist
Franklin Resources,Inc
35 d. temu

Social Media Specialist-821795

At Franklin Templeton Investments, we are dedicated to delivering strong results and exceptional service to clients, team members and business partners.

Over 9,000 employees working in 60 offices around the world are dedicated to servicing investment solutions for our clients in more than 150 countries.

For over 65 years, our success has been a direct result of the talent, skills and persistence of our people, and we are looking for qualified candidates to join our team.

What are the ongoing responsibilities of a Social Media Specialist?

The Social Media Specialist’s primary role is to help implement social media strategy from an always on and timely / market oriented focus.

As a lead, Social Media Specialist will assist with the development and execution of social media initiatives, collaborate across different marketing and product teams, and develop solutions to be published to our social media channels.

Daily tasks : Engagement Marketing

Engagement Marketing

  • Collaborate and coordinate with internal teams (domestically and internationally) to support campaigns, company initiatives, and to build and extend the Franklin brand and value offerings
  • Project participation and ownership : ideation, iteration, production and follow-up
  • Deep understanding of Franklin style guides and develop one for social
  • Paid Social

  • Serve as coordinator between Digital Advertising and Social Strategy
  • Work with digital advertising and client marketing teams to determine ad copy and any supporting imagery
  • Work with Global Web Marketing team to ensure proper landing experience
  • Develop and launch paid social campaigns
  • Test and optimize to improve campaign performance
  • Provide regular updates on performance of campaigns and testing
  • Social Posting

  • Participate in conceiving and copywriting organic posts
  • Lead IS channels in scheduling and calendaring posts
  • Be a subject matter expert in social channels utilized in international markets.
  • Ensure that organic posts are executed flawlessly
  • Review performance metrics against benchmarks to develop and execute tests for improvements
  • Work closely with analytics lead to ensure testing methodology is sound and executable
  • Monitor social channels for competitor and topic insights
  • Organize and align across departments to capture all related content marketing development, including video assets and artwork, to be distributed on owned digital channels.
  • Help maintain content calendar to capture related content marketing and ensure distribution of assets is coordinated across social platforms
  • Study market trends and external learnings to improve our organic social execution plans
  • Interpretation of data, creating actionable insights from that data, and owning detailed social media metric reports
  • Syndication Strategy

  • Maintain relationships with key syndication partners
  • Lead quarterly virtual social media summits with international counterparts
  • Engage potential new partners with syndication opportunities
  • Identify alternative methods for distributing content and recommend to the team
  • Partner with internal teams to align on content marketing, social execution and creative development, product messaging and promotions.
  • Work internationally, and cross-departmentally to explore and identify ways of leveraging social media to drive awareness, advocacy for the brand and products

    What ideal qualifications, skills & experience would help someone to be successful?

  • 5-6 years’ experience overseeing or managing a brand’s social media presence ideally in a B2B environment
  • Highly experienced and knowledgeable with social channels, including LinkedIn, Twitter, Facebook, WeChat, YouTube
  • Highly experienced with Photoshop and Adobe Creative Cloud / Suite
  • Strong understanding of paid social on LinkedIn, Twitter, and Facebook
  • Working knowledge of WordPress, HTLML, CSS
  • Experience developing and engaging with key social influencers on social channels
  • Ability to assist with daily social media monitoring, posting, scheduling and replying
  • Ability to coordinate with internal stakeholders (domestically and internationally) to support cross-channel campaigns and company initiatives
  • Highly experienced in using established social media publishing and listening tools for content scheduling, content optimization, influencer identification, and competitor / topic insights (i.
  • e. Hootsuite, Sprinklr, Spredfast)

  • Experience analyzing campaign results including overall success, insights, and ROI to determine future testing and courses of action.
  • Share results with the team during staff meetings.

    Knowledge, Skills and Abilities :

  • Ability to understand complex concepts and translate them into clear and simple social media posts
  • Comfortable with ambiguity and developing solutions
  • Passion for learning new marketing technologies, tactics and best practices
  • Strong organizational ability and project management skills
  • Strong written and verbal communication skills
  • Strong social voice and persona
  • Strong copywriting and editing skills and experience
  • Strong design and creative skills
  • Enthusiasm for digital marketing and passion for all things digital media.
  • Embraces independent thinking and challenging partners.
  • Ability to work collaboratively across different departments and regions.
  • Additional Desirable Qualifications :

  • Passion for digital marketing and technology keeps up to date on latest trends and emerging social media / technologies;
  • Handles multiple projects simultaneously
  • Ability to show a portfolio of client work
  • Experience managing a brand’s social presence
  • What makes Franklin Templeton Investments unique?

    In addition to the dynamic and professional environment at Franklin Templeton, we strive to ensure that our employees have access to a competitive and valuable set of Total Rewards the mix of both monetary and non-

    monetary rewards provided to you in recognition for your time, talents, efforts, and results.

    Highlights of our benefits include :

  • Possibility to develop your career in a Global environment
  • Attractive location
  • Benefit package : medical insurance, Life Insurance, Assistance Package, Employee Assistant Program, MultisportCard, Staff investment program
  • Stable employment conditions
  • Free gym in your office
  • Friendly and supportive working environment
  • Participation in international projects
  • Possibility to lead or support Charity Events
  • We believe that being a good corporate citizen is good business. To us, corporate citizenship means being accountable, serving our clients, being an employer of choice, managing our environmental impact, and supporting our communities.

    An emphasis on corporate citizenship is embedded in our culture and values, and is an important element of how we achieve success.

    We are also committed to your learning and development with resources focused around Experience, Exposure, and Education, to help you achieve your professional development goals.

    Take some time to, meet some of our people, and see what it means to say, I AM Franklin Templeton .


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