Digital Marketing Analyst
Franklin Templeton Investments
56 d. temu

Digital Marketing Analyst-821048

At Franklin Templeton Investments, we are dedicated to delivering strong results and exceptional service to clients, team members and business partners.

Over 9,000 employees working in 60 offices around the world are dedicated to servicing investment solutions for our clients in more than 150 countries.

For over 65 years, our success has been a direct result of the talent, skills and persistence of our people, and we are looking for qualified candidates to join our team.

What is the Digital Marketing Strategy group responsible for?

The Digital Marketing Strategy team is responsible for working with client and product marketing managers to develop and execute digital omni-

channel programs using a marketing automation platform. The team partners with marketers responsible for different lines of business, geography and product to achieve objectives defined by KPI and conversion metric.

  • The team’s success is measured by the effective coordination and launch of programs that drive engagement; are optimized for web, social, email and advertising;
  • and demonstrate results.

    Beyond program development and oversight, this team educates on and evangelizes the benefits and capabilities of marketing automation technologies as well as the importance of test & learns techniques to improve results and effectiveness

    What are the ongoing responsibilities of a Digital Marketing Analyst?

  • Planning, executing and optimizing marketing automation campaigns
  • Managing and administrating marketing automation platform
  • Maintenance and development of existing analytic dashboards and reports supporting marketing automation campaigns
  • Creating benchmarks and optimization suggestions, understanding metrics and helping other team members working with metrics
  • Coordinate reporting across digital channels to ensure that marketing teams are provided with timely and relevant reports
  • Creating workflow and project documentations for marketing automation campaigns
  • Provide data-driven insights and optimizations for ongoing and future digital marketing activities
  • Creating presentations, visualizations and case studies that will tell stories about digital marketing optimizations
  • What ideal qualifications would help someone to be successful?

  • A minimum of 3 years digital marketing experience
  • Bachelor’s degree, preferably in marketing, advertising, digital, communications or a related field
  • Good knowledge and understanding of marketing automation
  • Significant knowledge of digital marketing analytic tools
  • Significant knowledge of web, social, email and advertising technologies and / or platforms
  • Good knowledge of KPIs and benchmarks used to evaluate digital channel performance.
  • Self-starter who is able to work independently.
  • Good verbal and written communications.
  • Strong analytical skills, with detail oriented approach to research.
  • What makes Franklin Templeton Investments unique?

    In addition to the dynamic and professional environment at Franklin Templeton, we strive to ensure that our employees have access to a competitive and valuable set of Total Rewards the mix of both monetary and non-

    monetary rewards provided to you in recognition for your time, talents, efforts, and results.

    Highlights of our benefits include :

  • Possibility to develop your career in a Global environment
  • Attractive location
  • Benefit package : medical insurance, Life Insurance, Assistance Package, Employee Assistant Program, MultisportCard, Staff investment program
  • Stable employment conditions
  • Free gym in your office
  • Friendly and supportive working environment
  • Participation in international projects
  • Possibility to lead or support Charity Events
  • We believe that being a good corporate citizen is good business. To us, corporate citizenship means being accountable, serving our clients, being an employer of choice, managing our environmental impact, and supporting our communities.

    An emphasis on corporate citizenship is embedded in our culture and values, and is an important element of how we achieve success.

    We are also committed to your learning and development with resources focused around Experience, Exposure, and Education, to help you achieve your professional development goals.

    Take some time to, meet some of our people, and see what it means to say, I AM Franklin Templeton .


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