Shopper Activation Manager
Stiefel Laboratories, Inc
woj. mazowieckie, Poland
20 d. temu

Your Responsibilities :

GSK Consumer Healthcare is looking for a Shopper Activation Manager to ensure GSK sales growth via sound translation of brand strategy into effective Shopper support tools.

Support strategy will focus on main commercial areas : creation of Shopper sell-out tools, education of Expert in store and creating best in-

class visibility and communication in store. Additionally SAM will develop and share Shopper expertise for a distribution channel within scope.

Responsibilities :

  • Proactively leads the development & execution of the shopper marketing support for brands within scope in all channels where brand is distributed :
  • odevelopment of effective and profitable Shopper sell-out tools and offer in order to maximize brand performance

    odevelopment of relevant and meaningful education of Experts in-store (eg. detailing of pharmacists)

    ocreation of best in class in-store visibility and communication of brands in scope via development of POS materials

    oleads multibrand support projects in order to ensure full coherence and addressing all elements of a successful sales support (eg.

    Winter trade programs in pharmacies, Blizzard programs in MM TT)

    odeveloping Shopper expertise for a distribution channel within-scope

  • Cooperates closely with internal departments :
  • obrand marketing in order to ensure best-in-class translation of brand growth drivers and strategies into shopper tools

    osales teams in order to provide tools that will address market gaps & opportunities and customer expectations in the most relevant and successful way

  • Day-to-day close cooperation with Category Manager in order to incorporate and develop strategic guidelines into support planning and execution :
  • oShelf management (planograms)

    oPromo guidelines

    oShopper research and insights

  • Seeks innovation and most successful Shopper support tools via :
  • oRegular store checks

    oDetailed analysis of competitive promotional activities

    oDetailed analysis of GSK promotions (pre / post)

    oSupporting KA / Reps in client visits and negotiations

  • Development of tailored (where appropriate) compelling communications / initiatives to drive the commercial objectives and customer focus strategy
  • Basic qualifications :

  • Proven experience in leading shopper (trade) marketing campaigns
  • Brand experience would be beneficial
  • Previous sales experience is a must
  • OTC or / and FMCG category experience
  • Fluency in English
  • Preferred qualifications :

    Why GSK? : We offer :

    We offer :

  • Participating in creation of development for the Shopper support tools
  • Possibilities of development within the role and company’s structure
  • Working in a leading company from healthcare sector
  • Work culture based on respect, honesty, transparency and focus on patient’s / customer’s needs
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